White Feather

Driving growth & profitability for Medi-market Pharmacy via Paid Search and Shopping

Challenge

Medi-market is a Belgian pharmacy with over 10k products in their stock. PPC and Shopping channels were suffering from high bounce rate and low profitability

Approach

AdsCraft partnered with Medi-Market and restructured their Paid Search and Shopping accounts with a focus on short & long tail keywords, match type and negative keywords coverage, used relevant landing pages and tailored ad-copies

Results

As a result of the restructure Medi-Market saw an incredible growth in all metrics. Looking at 1 year of partnership, higher relevancy helped their CPC to decrease by 10%200% increase in revenue with a 100% uplift in investment, while their CPA decreased by 40%

Refining shopping approach to drive profitable sales

Challenge

Medi-market is a Belgian pharmacy with over 10k products in their stock. Shopping channel was struggling to drive profitable sales

Approach

AdsCraft partnered with Medi-Market and ProductsUp to optimise their feed and restructure their shopping campaigns using custom label segmentation alongside automatic bidding features

Results

As a result MediMarket saw an incredible growth of this channel. By increasing investment by 524% YoY they saw an uplift in revenue of 500% and an improvement of CPC by 14% while their CPA decreased by 18%

Making use of Automation in Search

Challenge

Medi-market is a Belgian pharmacy with over 10k products in their stock. PPC and Shopping channels were seeing alongside volatile search trends that needed automation to target users at the right time

Approach

AdsCraft used advanced automation tool such as automatic campaigns (dynamic search ads), automatic bidding or display dynamic re-marketing to target user in the right time.

Results

As a result MediMarket saw an uplift in ROI of 49% YoY while having an increase in Revenue by 200% YoY

Granularity in Paid Search drove cheaper increase in traffic

Challenge

Qlikbeton is a Belgian concrete company. Their aim was to build their online presence and start selling their product online by reaching a niche audience

Approach

AdsCraft partnered with Qlikbeton to build up a granular account structure using both brand and generic terms, tailored ad-copies and relevant extentions. AdsCraft also used Shared budgets feature to ensure budget fluidity across the account

Results

As a result Qlikbeton saw an uplift in Impressions of 29% YoY while CPC dropped by 16% and CVR increased by 15%.

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